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Yahoo Taking Baby Steps in Leveraging Assets

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Scott Raynovich
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Blogger
Re: Where is Yahoo Going?
Scott Raynovich   5/24/2012 12:53:28 PM
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I've posted many times on Yahoo over the years and what they need to do. Amazing thing to me is that some of their basic products have barely changed for five years -- such as Yahoo Finance. They have added some more of the proprietary content, which I like, but everything else is the same. Also the site breaks a lot more than it used to. I get error messages all the time. Somebody told me this is because they have laid off a lot of technical staff.

Dex
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Re: Where is Yahoo Going?
Dex   5/24/2012 11:11:01 AM
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Maybe Yahoo should have let the same junior HR associates who vet the entry level employees vet the CEO. Probably would have done a better job.

Noreen Seebacher
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Blogger
Re: Where is Yahoo Going?
Noreen Seebacher   5/24/2012 10:57:17 AM
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Maybe Yahoo should start by 1) appointing grown-ups to its boards who know hire to vet CEO candidates and 2) hire CEOs who act more like grown-ups than spoiled kids.

AskAsa
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Platinum
Re: Where is Yahoo Going?
AskAsa   5/23/2012 9:43:06 PM
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Perhaps I need to define grown up. Viewers who don't need slapstick or scatological humor to be entertained. Most of the YouTube content I see looks like it was produced by the bra- snapping fratboy network.

PredictableChaos
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Re: Where is Yahoo Going?
PredictableChaos   5/23/2012 6:53:28 PM
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Perhaps a grown up version of Youtube.

I'm LOL

@AskAsa - You're right and I agree.  Except that YouTube is for grown-ups.  The trouble is worse than we thought - grown-ups aren't grown-up enough. 

I don't think Yahoo is the right company to solve this problem.  In fact the very name "Yahoo" doesn't sound very grown-up.  Try saying it three times fast.  See?

PC

AskAsa
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Platinum
Re: Where is Yahoo Going?
AskAsa   5/23/2012 11:15:18 AM
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Video content geared to adults (not porn)

Perhaps a grown up version of Youtube.

Joao-Pierre Ruth
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Iron
Re: Where is Yahoo Going?
Joao-Pierre Ruth   5/23/2012 10:12:33 AM
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Yahoo needs to focus on concrete, new ideas before (dare I say it) they become the Research In Motion of the Internet.

At the moment they are nondescript and the CEO situation has not helped. Makes me wonder if there any buyers interested in grabbing pieces of Yahoo rather than the whole company.

TelecomFreq
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Platinum
Re: Where is Yahoo Going?
TelecomFreq   5/23/2012 10:11:44 AM
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I have a feeling that Yahoo will do nothing and just stay on their downward spiral.....

tokyogai
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Platinum
Re: Where is Yahoo Going?
tokyogai   5/23/2012 9:17:02 AM
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I agree. That is a mrket that is not overcrowded and some innovation could really make a new business pop. We will have to wait to see what they do.

TelecomFreq
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Platinum
Re: Where is Yahoo Going?
TelecomFreq   5/22/2012 11:44:03 PM
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The way I see it, Yahoo can really take any angle they way. They are at a point as a company where people dont really know what they do. I know I remember Yahoo as an early search engine, but today, it really doesnt offer me much. 

If Yahoo were to look at the content provider route they could go any number of ways. They could try to make themself more like HuffPost or Patch, but neither of those really excite me. That could be part of the platform, but it would just be a small piece. 

Where I think Yahoo should go is to become the first major player in the internet world that is more like what a major TV network was before the internet. Both Video and "print" news and opinion, orginal content like drama and comedy. wrap it all up in a nice HTML 5 package with very heavy mobile intergration and social user experience and that would be the new Yahoo. 

People still know the name, just not what th name is about, that can work for them here. 

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