Well, they say excel at one thing and the customer base will no stray very far. Dunkin specializes in donuts, so the other stuff is just an extra add-in.
Re: stick to the basics
Bargain Bin
9/30/2011 6:00:53 PM
On the flip side of that, McDonald's recent venture into the coffee world (McCafe) has produced some very good coffee, in my opinion. As for Dunkin Donuts, their food selection isn't very good, but I never have a complaint about their Bostom Cream doughnuts.....or anyone's for that matter, so take my praise as you will.
While I do drink Dunkin Donuts, I have to say their quality is highly variable some stores are better than others and certain times of day elicit subpar coffee that is burnt or tasteless. It’s also not a cheap expenditure a small in my area is $1.50 I stopped buying DD regularly and bought a single cup brewer with lots of flavors that brews for about .50. I think that Wall Street is enamored with the consumable nature of the DD beverage it’s a regular expenditure for many with few alternatives beyond pricier espresso shops. The advent of the DD drive thru is also separating it from its competitors. I think DD has longevity, but I also think it can create more up sell opportunities by improving the sit down store experience and offering menu alternatives that aren’t processed and frozen. I never eat their food or sandwiches because you can buy much better cheaper.
Re: stick to the basics
ProfR
8/2/2011 11:29:43 AM
I agree that they need to be careful not to over expand their menu. The qustion is can you innovate and make better donuts and coffee than others do?
Re: stick to the basics
AskAsa
8/1/2011 1:55:37 PM
I agree.
McDonalds has devolved from a place that did a unique and tasty burger fries and shake to a place with 1000 items on its menu -- all of them bland.
In recent years DD has tried to expand into eggwhite sausage sandwiches etc. Most of these are quite flat tasting. They would have been better off putting energy into creating better donuts. It's still difficult to find a chocolate frosted cake style donut on the east coast. Ask for one at a DD and you'll receive a blank stare.
As for Starbucks.
In the NYC area they are a disaster. Ones in Manhattan are often dirty. The restrooms are perpetually locked and marked out of order probably to keep out vagrants.
Suburban Starbucks run a tighter ship. For the life of me I stil dont understand what anyone sees in the coffee.
That's spot on, Driven, The worst thing a fast food/quick serve shop can do is overextend its expertise. My parents tell me McDonald's was at its best when it had an extremely limited menu. Just do what you do best.
stick to the basics
driven
8/1/2011 12:23:47 PM
The risk I see for Bunkin is that it will try to be too many things to too many people. Stick to coffee and donuts. Don't try to become a Greek diner. The advantage DD offers is speed and convenience, and the more items they add (as they have in the past few years) the father they slip from those core advantages.
Re: 1,825 Cups?
mInvestor
8/1/2011 9:19:11 AM
Thank you, Yalanad,
That was an important for Dunkin. Do you think they will a similar thing with a Chinese local company?
Re: 1,825 Cups?
yalanand
8/1/2011 3:33:52 AM
Not what stratrgy they are to use when move to emergying market.
@mInvestor, The answer to your question is, they are partnering with local food service companies in emerging markets. I am posting extracts of the newspaper headlines
"Food services company Jubilant FoodWorks, which runs the Domino's Pizza chain in the country, on Thursday announced a master franchisee agreement with the international subsidiary of US food and beverage brand Dunkin' Donuts, that gives Jubilant the exclusive right to open Dunkin' outlets across India."
Re: 1,825 Cups?
mInvestor
7/31/2011 11:50:12 PM
This is an intesresting research. Dunkin.Strategy might just work here. Not what stratrgy they are to use when move to emergying market. I noticed starbucks is quite success in china. I dont think dunkin current strategy will work there. They may different one.
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