On the other hand, computer pioneer Howard Aiken noted: "Don't worry about people stealing an idea. If it's original, you will have to ram it down their throats."
failure to innovate revenue
impactnow
1/23/2012 1:51:45 PM
I agree we are going digital and there is no turning back the issue is understanding how to succeed in a digital world not applying print tenets to the digital era.
Re: Failure to understand customers
TelecomFreq
1/23/2012 1:18:22 PM
It is sad that it has taken the news papers so long to get the hang of the interwebs. There is a lot of great content online, given the resources that the large news outlets have I am sure many of them could produce some amazing content. a few do, just not to the degree that they could. It almost feels like they see digital as a second class media.
Like Steve Jobs once said "We have always been shameless about stealing great ideas." Is this the spirit of innovation?
We're only now seeing newspapers embracing the Internet. And it's too late What wasted opportunity to not just create parallel publications but new and exciting digital sisters to print
Exactly right Tokyogai -- the media establishment has ignored the #1 rule in business: Pay attention to where your customers are going. They are going digital, they want to move their files around, they want flexibility. If you think about it this all makes sense because consumers are moving increasingly to consuming media on mobile devices.
If you can't follow what your customers are doing what are you doing?
Re: Failure to understand customers
TelecomFreq
1/23/2012 10:39:21 AM
I think a big part of the issue here is that the movie and music industry are scared to trade one way of making revenue for another. I can understand that being scary given how much money is on the line.
I think the real problem is the lack of vision of the movie and music industry. they have always lagged behind on technology, so im sure in about 5 - 10 years they might be hip to this internet thing....
Is this what we've come to? A nation that is afraid to actually "invent" anything for lack of obtaining the the "proper" profit? As long as there is innovation and creativity, there will be people trying to find a way to duplicate, replicate or just flat out steal it. I beleive there should be some regulation, but not so much as to the point that it is overbearing.
Failure to understand customers
tokyogai
1/23/2012 9:25:31 AM
The media industry just doesn't seem to get what its customers want. the emphasis is to defend the current way of doing things and resist and fight anything their customers want to do. The music industry was almost dead a few years ago as they fouhgt the advent of the MP3 and started to prosecute little old ladies to prove they were right. Apple came along with iTunes, which is now the largest seller of music in the country. It could be said that they saved the industry. How was this done? It was selling tracks ( the industry still doesn't like doing this) , pricing at 99 cents ( reasonable, but again the industry doesn't like this), charging the same for almost all content and by making the whole process easy to do. The strangle hold the industry and cable companies have on each other does not work for the consumer- why be forced to buy channles you will never watch? Why buy plastic discs to view the season's free TV shows? Consumers want to be able to get just the content they want and to have it available on all their devices. If the idustry does not find a way to meet the needs, the pirates will. Wake up!!
Have we grown afraid of innovation?
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