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Scott Raynovich
User Rank
Blogger
Re: Why is is so hard?
Scott Raynovich   1/27/2012 12:34:22 PM
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Denial, too.

Phoenix
User Rank
Gold
Re: Why is is so hard?
Phoenix   1/27/2012 12:18:01 PM
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I think it's pride as well as foolishness that makes companies and individuals hesitate to apologize. They seem to think people don't realize that they failed to formally apologise. They often think that making excuses and finding what caused the problem is enough as a means of saying sorry we are doing everything we can. But I don' t think companies realize that a formal apology would have done wonders as a means of positive publicity.

Scott Raynovich
User Rank
Blogger
CCL
Scott Raynovich   1/27/2012 11:54:29 AM
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Apology accepted, Michael -- though certainly can't see much that you have done wrong. You are doing your job?

As for the cruise captain -- what, you see a problem with taking the ship off course into a dangerous area, crashing and sinking it, abandoning ship before all the passengers are offloaded, and then refusing to accept any responsibility for what you have done?

impactnow
User Rank
Iron
Sorry with the legal spelling
impactnow   1/27/2012 11:14:18 AM
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Noreen its great point these companies have found a politically correct position that resounds with its customer base so they are attuned to their needs and can achieve a level of affinity while making money.

icebreaker1975
User Rank
Silver
Why is is so hard?
icebreaker1975   1/27/2012 10:43:10 AM
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People tend to let their pride get in the way when it somce to apologizing.  i just don't understand.

tokyogai
User Rank
Platinum
What you do now is what matters
tokyogai   1/27/2012 9:46:12 AM
NO RATINGS
An apology is one thing and can be easily accepted. the true test of a man is what he does after the apology- does he really try to right the wrong? Sincerity is best measured in actions, not intentions. Show us you mean it.

Michael Shmarak
User Rank
Blogger
Re: Mea culpa
Michael Shmarak   1/27/2012 9:12:49 AM
NO RATINGS
Thanks for being cool with things. About sincerity, how do you put a value on sincerity? If the CEO of JetBlue uses YouTube to apologize (which he has done) and sounds sincere, how do you know if he will keep to his word?

Noreen Seebacher
User Rank
Blogger
Mea culpa
Noreen Seebacher   1/27/2012 7:26:09 AM
NO RATINGS
Apology accepted -- though, really, none was needed! Whether personally or from a corporation, for me, the key is sincerity: If someone concedes "I screwed up, I'm really sorry," and means it, that's often all I need.

The problem is too many corporations spend so much time arguing about how something happened or why that the sorry gets lost -- think BP et al. Just say you're sorry, and mean it, dang it!

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