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Scott Raynovich
User Rank
Blogger
Re: What about the publishers?
Scott Raynovich   3/14/2012 11:23:24 AM
NO RATINGS
TelecomFreq,

Agreed. They will settle, write a check, change things a bit but not enough to change the fact that they print money.

Scott Raynovich
User Rank
Blogger
Re: Cost
Scott Raynovich   3/14/2012 11:22:41 AM
NO RATINGS
Lots of things Apple does smell like monopoly, what's interesting is that they never really got called out for trashing the music industry.

driven
User Rank
Iron
Re: Cost
driven   3/14/2012 11:20:19 AM
NO RATINGS
Make the penalty fit the crime: if Apple is found guilty of something, make several senior execs work at Foxconn for a month, just like the other employees, no special perks. That would be justice.

TelecomFreq
User Rank
Platinum
Re: Cost
TelecomFreq   3/14/2012 9:47:20 AM
NO RATINGS
I think its kind of upsetting when penalties do not change behavior they are just part of business. Why have laws and policy in place if they dont mean anything...

AskAsa
User Rank
Platinum
Cost
AskAsa   3/13/2012 10:56:32 PM
NO RATINGS
I'm sure Apple and many of the others view these penalties and legal costs as part of the price of doing business.

TelecomFreq
User Rank
Platinum
Re: What about the publishers?
TelecomFreq   3/13/2012 4:06:19 PM
NO RATINGS
When a company has as much in the bank as Apple, it will take more than a little fine to change the way they do business.

cat tail
User Rank
Platinum
Re: What about the publishers?
cat tail   3/13/2012 3:57:55 PM
NO RATINGS
You're right, TelecomFreq. There's never any major penalties--just some nomimal fine.

Dex
User Rank
Iron
Re: What about the publishers?
Dex   3/13/2012 3:42:38 PM
NO RATINGS
I agree, @Value Hiker. Apple thinks a lot less differently than it wants us to believe.

TelecomFreq
User Rank
Platinum
Re: What about the publishers?
TelecomFreq   3/13/2012 3:42:13 PM
NO RATINGS
Though I agree this is a big problem and I am also glad the DOJ is doing something about it, I can not see Apple getting any more then a slap on the wrist, Thats how these deals always shake down.

Value Hiker
User Rank
Platinum
Re: What about the publishers?
Value Hiker   3/13/2012 12:08:07 PM
NO RATINGS
Apple's deal with publishers (not one of them, but the association of publishers) is a typical case of price fixing. It is not only unethnical, but also illegal. I am glad that DOJ finally decided to do something right. 

It is common sense that ebook shall cost much less comparing to phsical books, just like digital music costs much less than CD. But it does not happen. The reason is the same why diamond costs so much while we all know it is just a piece of stone. 

De Beers once controlled the world's 90% raw diamonds supply through price-fixing with smaller manufacturers and vendors. During WWII, De Beers tried to cut a deal with US government. It promised to provide the industrial diamond cheaply in return for immunity from anti-trust prosecution after the war.  DOJ rejected the deal and suited the De Beers, but De Beers got away because it has no presence on US soil.

Apple did the right thing to force the media company selling music at right price. But Steve Jobs decided to entice the e-book pulishers joining the Apple camp by providing the price-fixing. The deal not only hurt the Amazon, but also the consumers in general.

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