Re: Policing difficult to implement
Drivewaygirl
4/19/2012 12:23:40 PM
You can't stop spectators from drinking your beer at a sickening event (because maybe they carried it in with them). But you can and should stay on top of the type of businesses you supply with product and extensive advertising to make sure you get the type of publicity you really want.
Re: Policing difficult to implement
Drivewaygirl
4/19/2012 12:07:57 PM
I agree Noreen. While a company may not know intuitively about questionable actions, it can take action to disassociate itself as soon as an incident comes to light.
Heineken could have pulled its beer from that club back in 2010 when the images were first publicized. But it didn't.
If there is a club in some part of the world that hires, say, 13-year-old pole dancers -- perhaps because it is legal there -- a company based in a place like North America or Europe would probably not want it's banners hanging in that place. It is offensive to the majority of its existing customers and shareholders.
You wouldn't expect the CEO to know it was going on in every club worldwide, but when you start operations in a given location, a company could investigate local customs and behaviors, decide how they mesh with its values and beliefs -- and make it damn clear to all employees in that area that the company did not want to have any association with X, Y or Z.
Policing difficult to implement
impactnow
4/19/2012 11:50:54 AM
I actually don't think that Heineken can be held accountable for this, there are many bars and clubs throughout the world that might have activities that might not be considered legal in other countries or that might be unattractive to many populations. Unless they specifically had knowledge of the events where their banners are displayed they can't police every pub in the world. I am certain that there are Budweiser signs and other alcohol signs in gentlemen's clubs across the US, should we also say that they are supporters of everything that happens in these clubs. These videos could easily be placed on you tube and have some similar implications.
The fact that Heineken waited until the photo went viral to address the issue bothers me. Someone who was associated with Heineken and lived in Mongolia saw these images in 2010. They were, after all, published on a Mongolian news website. Did they think it was OK and fail to alert management? Did they alert management -- and management did nothing? Either way, it shows something was wrong.
New Spokeman?
tokyogai
4/19/2012 9:27:23 AM
Maybe they can recruit Michael Vic as the new spokesman. he has been there and has now repented. Heineken seems to still be in denial. It seems all was good until the world found out about it.
Re: Social media
Phoenix
4/19/2012 1:40:03 AM
I can't imagine what goes into the training to make these animals wild enough to fight to their death. And even the animal who wins must be in so much pain and agony. Heineken would do well to try and understand how different cultures and societies work when they enter new markets. Even though they have to concentrate on winning the potential customers in those markets they need to keep their brand image intact without offending it current customer base. Prevention is always better than trying to do damage control after the fact.
Re: Dog fighting is illegal, human fighting is celerated?
TelecomFreq
4/19/2012 12:08:41 AM
Noreen,
It reall is disturbing to think of people forcing animals to fight.I really hope that Heineken takes strong steps to correct this, and that they take steps to make sure they do not do business with establishments that support these kind of events.
I think the upside here is that they came right out and said that the banners were theirs and explained the situation.
Re: Dog fighting is illegal, human fighting is celerated?
Value Hiker
4/18/2012 6:15:14 PM
In too many cases, human being gets into the ring for money, while animal gets into the ring for food.
Re: Dog fighting is illegal, human fighting is celerated?
Noreen Seebacher
4/18/2012 5:50:53 PM
At least the humans have the ability to make the decision to enter the ring. The animals are forced in, without the option to say "No."
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