Re: How we watch TV
AskAsa
5/22/2012 11:23:15 AM
91% sounds more like a rating service baffled by technology and trying to justify its own existence. These companies have never figured out a way to accurately report which member of the family is watching a show at a given time. Up until a few years ago they actually relied on diaries filled in each week.
The concept of 'Appointment Television" built the networks. People scrambled to gather and watch Ed Sullivan or even the last episode of "The Fugitive" Those days are long gone and the dvr and other timeshift devices will continue to grow.
It's unanamous. Everyone thinks the 91%-of-TV-is-watched-in-real-time stat is too high.
Here's support for the way we feel - Park Associates reports 31% of U.S. broadband households regularly watch TV programs or movies accessed from the Internet on their TVs
Since half of US households have broadband, the "31% of U.S. broadband households" exceeds the 9% for not-real-time already. And this doesn't even count DVRs yet.
PC
Re: How we watch TV
yalanand
5/8/2012 3:30:06 AM
the vice chair of Nielsen will tell senators that 91% of television viewing still comes in the form of watching programs in real time on a TV set.
@Noreen, 91% looks like a very big number to me. Most of the people I know watch only games in real time on a TV set. Rest all programmes can be watched later either online or on TV's repeat telecast. On a lighter note statistics is really funny thing, it hides more than what it reveals. So we really cant trust those stat numbers.
Re: How we watch TV
chapAnjou
4/27/2012 3:23:08 PM
"Ultimately I think this has had the effect of cutting back my overall TV-watching time by a lot, which is good. I watch more selectively and spend less time waiting around or watching bad commercials."
@Scott, I feel like DVRing has had the opposite effect on me. In the past, I would never ever catch shows in real time and, after missing one show (and thus bsaic plot elements), I would give up on the show entirely. DVRs have stopped this kind of situation from happening...which makes me think, while DVRs are obviously having a negative impact on advertisers, I wonder if DVRs have actually increased viewership in general.
Re: How we watch TV
chapAnjou
4/27/2012 3:16:12 PM
There is absolutely no way that 91% of the television viewing public watches tv in real time anymore. Nowadays it actually takes more effort to purchase a cable box without DVR capabilities than it does to purchase one with it.
This has backwards archaic business practices written all over it. Either Neilsen is pandering to TV studios or they're trying to sound like they sell a service that isn't completely based on guessing and make believe.
I watch almost nothing in real-time anymore except for sporting events. However, I have noticed that certain members of my family (the 60+ set) have kind of a defensive reaction to DVR technology, are afraid of it, and don't use it. They think it's weird or strange that we DVR everything.
Then again, if they want to waste time waiting for commercials or structuring their schedule around a TV event -- that's their problem!
Ultimately I think this has had the effect of cutting back my overall TV-watching time by a lot, which is good. I watch more selectively and spend less time waiting around or watching bad commercials.
Re: How we watch TV
driven
4/24/2012 1:12:53 PM
There are a couple shows I like and I try to watch in real time. Then I get bored because I can't skip the commercials so I end up recording the show and watching it later. 91%? No way.
Re: How we watch TV
Tenacious
4/24/2012 1:10:46 PM
I can't imagine who they polled to get such skewed results. Ask five people in your office and you'll find far less than 91% watch in real time. They must have called all senior citizens who were at home in the middle of the afternoon.
91% of people watch TV in real time? That seems like a really high rate to me. Most people I know watch on demand, often on an ipad or computer.
Does this make sense to anyone?
In testimony today before the Senate Commerce Committee, the vice chair of Nielsen will tell senators that 91% of television viewing still comes in the form of watching programs in real time on a TV set. Susan Whiting will also report that there are a record number of TV sets in U.S. homes, among other statistics.Multichannel News
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