Depends on strategy
tokyogai
5/4/2012 7:35:12 AM
I think that this venture will only do as well as they develop a good strategy and execution. If they move the Nook to Windows 8, that is a serious risk as Windows 8 has a zero market share right now. If they step up with good software to search and download content and make it easier than Amazon , at a competitive price, they could win big. Microsoft just isn't on a roll with alterantive technology, so looking for guidance there may not be very smart. I hope they can get it right- their surrvival depends on it.
People seem to like the Nook --it's got something like 27% of the eReader market.
Re: Depends on strategy
tokyogai
5/4/2012 8:14:14 AM
I agree, but will they like it if they change the software to Windows 8? I think that would be very risky at this point.
There could be some advantages with a Windows 8 based product, including better cloud integration and access to Microsoft's Xbox 360 and Xbox Live service. But I don't think most Nook fans would like MSFT to tinker with the product's software for reading books.
Re: Depends on strategy
cat tail
5/4/2012 8:26:24 AM
i guess it would be a good thing if accessing Xbox Live would give you the ability to watch TV and movies.
There's no way of knowing what Microsoft plans to do at this point--it hasn't said. So it may not even go the Windows 8 direction.
Re: Depends on strategy
TelecomFreq
5/4/2012 9:24:17 AM
When I think of digital content B&N just doesnt come to mind. I think the partnership is a good one, but to be honest it seems that they might be too late to the party.
While Nook is finding an audience, Barnes & Noble does have a fair share of catching up to do with Amazon when it comes to conent. Amazon is talking about making original TV shows for Amazon Prime Instant Video users. It might not be fair to compare that to what other e-book vendors provide but you can bet that will be aimed at Kindle users.
It seems that multimedia digital content is the big play for tablet devices especially when you consider how Apple has positioned the iPad for books, magazines, newspapers, and as a video player.
Re: Depends on strategy
TelecomFreq
5/4/2012 9:51:15 AM
Joao-Pierre,
I would not agree more. rich content is the key. I think the iPad is leading the way right now, but the Amazon is not far behind with all the content they have for the Fire.
I know the nook was popular early on, and a lot of people were hacking them to turn them into a full tablet running an older version of Android, but that seems to have lost some of its steam now that there are more Android tablets on the market.
I can see a lot of upside in this in tying together Nook-Xbox-Windows8 for integrated content and applications.
The blogs and comments posted on Investor Uprising do not reflect the views of Investor Uprising, PRNewswire, or its sponsors. Investor Uprising, PRNewswire, and its sponsors do not assume responsibility for any comments, claims, or opinions made by authors and bloggers. They are no substitute for your own research and should not be relied upon for trading or any other purpose.
Tweet This