Re: Should Amazon be the source of the ire?
Street Smart
6/2/2012 8:31:34 AM
@Wendy, I think @Noreen is exactly right in her assessment, but just for the heck of it, I looked at Amazon's page on Facebook. They have 4.6MM likes!
The page is very deal-oriented--20% off this, $5 off that--so I don't know if people are liking it to take advantage of the coupons or if Amazon is counting all those separate product likes from other sources as likes for the page.
Re: Should Amazon be the source of the ire?
Noreen Seebacher
6/2/2012 7:36:40 AM
Because my relationship is with Facebook -- and Facebook is providing my "likes" to Amazon and other retailers for use in a way that does not benefit me. Amazon is the passive recipient of this data, which it then opts to use.
The NYT times highlights the beneficiaries of the many "likes" that are transformed into "sponsored stories" as retailers including Amazon and 1 800 Flowers. High-volume, low-margin sellers, most notably Amazon, have already exhausted the readily available sources of product/service differentation, including one-click shopping and free shipping. What is left?
The result is an over-reliance on cheap and gimmicky marketing that has become more awful than a free toaster. Similarly, you can't touch, feel, or smell that bouquet of flowers (or any other ones like it) when they are just pictures on the internet, so what can be done to persuade or convince when the merits of the product are not demonstrable? You have only the experiences of others.
Point is, these "sponsored stories" are subsidized by Amazon and other internet retailers, without whom this pimping of data would not be possible.
So why is the annoyance directed mostly at Facebook, rather than at least equally felt with Amazon? Just curious...
Re: Social Media Investment Guide
Street Smart
6/1/2012 6:45:21 PM
@Noreen, I read your post and found myself wanting to click the LIKE button! Old habits die hard, but LOL is LOL wherever it's posted!
Street Smart, that NYT story makes me want to go on Facebook and like the weirdest most random assortment of products (Bacon Lube? Ostrich steaks? Cat litter? Kool-aid?) just so I can really confuse my friends with a barrage of ads.
Agreed when I see my FB friends liking products I just laugh. I find it demeaning, at best.
Re: Heavy Petting
mInvestor
6/1/2012 11:23:37 AM
@chapAnjou,
I agree providing a good API interface is semi-complicated. I think to maintain it and provide daily support is more challenge, especially if the API is used for social media and network. It needs lots of effort.
Re: Social Media Investment Guide
chapAnjou
6/1/2012 10:29:54 AM
@Street Smart, FB is a mickey mouse company that just happens to be worth a ton of money and used by a significant portion of the population...at the end of the day though, it's nothing more than a poor product (IMO)
Re: Heavy Petting
chapAnjou
6/1/2012 9:44:32 AM
@Wendy, I mean integrating your platform with an API is usually a semi-complicated process, but the fact that you're never quite sure what FB is going to randomly decide (even if it's contrary to what their roadmap stated was coming down the pipeline) makes it more scary than anything.
I don't think this necessarily affects the creation of vertical apps though, because at the end of the day, the API is only dealing with the social aspects of their site and not so much app creation. In general, development on FB (creation of apps and whatnot) is done through standard web development methods (html, css, javascript,etc.)
If you're talking about in general and not just FB, then yes, I think that makes sense that the easier an API is to integrate into whatever platform, the more flexibility you would have to do some really interesting things.
Re: Social Media Investment Guide
Street Smart
6/1/2012 7:49:40 AM
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