Re: TV goes dark
ProfR
6/20/2012 9:32:06 AM
TelecomFreq, Yes, ads are changing. However, Cable Cos will still not unbundle their station packages or allow you to only buy a few TV shows. I think they should start unbundling to appeal to more customers.
Re: The good ones don't go dark
Fred Goodman
6/19/2012 12:22:10 PM
@Dex,
If I disagree with someone's opinion and think it worthwhile to comment, I try to be specific in my criticism rather than hurl invectives. You seem to prefer to send meaningless empty insults that add nothing to the knowledge of anyone reading them and cast you in their light.
If you want a specific illustration of your failure to live up to that practice, reread the post you directed to me. Or go back and read the one in which you generalized about me being too political. That statement of yours simply was a reaction to my holding a different view from yours, but added nothing to the discussion other than your inability to counter mine.
Have a good life Dex.
ProfR,
Advertising on TV is changing, most product placement and logo sponosors are the way things are moving as TV moves away from its traditional formate. Since more viewers are watching either on DVR or on demand where ads are skipped that medium is quickly becoming useless.
Re: TV goes dark
ProfR
6/19/2012 8:24:44 AM
TelecomFreq,
I do think we are moving to an on demand model for TV shows and movies. If that happens some "networks" and "shows" will disappear because no one will want to pay for them. However, the cable TV companies are still clinging to broadcast TV as it is. They need to look at new business models.
Re: The good ones don't go dark
Dex
6/19/2012 7:11:38 AM
Let me be specific then. Ted, see if you agree: pompous, arrogant, rude, unwilling to consider alternate points of view, mean, demeaning, insulting. Did I already say arrogant?
Re: The good ones don't go dark
Fred Goodman
6/19/2012 1:01:24 AM
I positively want to thank you Ted, my friend, for sharing that general and nonspecific negative thought about me with me. It certainly will help me in my efforts to improve myself to your liking.
Re: The good ones don't go dark
Ted Faraone
6/19/2012 12:48:29 AM
Fred, my boy, you are one of the most negative people I have ever encountered online. One of these days if you hava a positive thought to share, I do so hope that you will share it with me. All good wishes, Ted.
Re: The good ones don't go dark
Fred Goodman
6/18/2012 10:07:31 PM
Great! So why not increase income by raising advertising and subscriptions? If they can't then perhaps they should cut publication to four times a week and then go out of business when that fails.
An alternative could be to ask NPR to support them, we know how well that works.
In LA the Times has faced the problem squarely by reducing the font size and the size of the page. It's gotten so bad that my cockatoo has to wear reading glasses to know where to aim.
Readership has declined in the past five years as population in New Orleans fell. But the residents that remain are loyal readers. In a typical week, The Times-Picayune reaches a majority of adults in all age groups and has great reach among upscale demographic groups.
5 Weekday/1 Sunday Readership
• All Adults - 75%
• Adults by Age
– Age 18-24: 67%
– Age 25-34: 57%
– Age 35-44: 71%
– Age 45-54: 82%
– Age 55+: 85%
• Upscale Demographic Groups
– $50,000 - $74,999 Household Income - 81%
– $75,000+ Household Income: 77%
– Executive/Managerial/Professional: 76%
– College Educated: 75%
– Home Owners: 78%
Over 4 Sundays, a majority of adults in all age groups are reached and coverage of upscale demographic groups is equally impressive.
4 Sunday Readership
• All Adults - 72%
• Adults by Age
– Age 18-24: 55%
– Age 25-34: 61%
– Age 35-44: 69%
– Age 45-54: 77%
– Age 55+: 82%
• Upscale Demographic Groups
– $50,000 - $74,999 Household Income - 78%
– $75,000+ Household Income: 73%
– Executive/Managerial/Professional: 72%
– College Educated: 72%
– Home Owners: 77%
Scarborough Research October 2010 – September 2011 Jefferson, Orleans, St. Tammany, St. Charles, St. John the Baptist and St. Bernard Parishes
Re: The good ones don't go dark
Fred Goodman
6/18/2012 7:40:09 PM
If I had a publication that was loved by the readers I would ask my advertisers and readers to pay more and they surely would. I certainly would not change the daily into something they for which they are likely to have less love and interest. So I think we must conclude that either the management is not knowledgable or the readership is not as much in love as you think.
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