On Saturday, I was the first customer at the auto shop. The guy behind the counter gave me the remote for the TV in the waiting room. He said I could pick whatever TV channel I liked best. It was already on and set to some kind of continuous auto parts commercial.
Agree with Marvin on this one. If TV dropped to 3-days-a-week life would be better.
I turned the TV off.
PC
What would we do?
tokyogai
6/18/2012 9:42:53 AM
What would we do if the internet went dark? You would not be able to watch TV on your toothbrush so you would have to just brush your teeth- ( how boring). Maybe the solution is to really understand what your customers want and give it to them. There is no point in putting news on a paper unless people want to read it. Maybe if the print form had more depth or some distinguishing feature vs the digital copy then people might want to see it. I think the marketplace is really about being the best at giving people what they want.
@PC, I think the better model here would be to shut down tradional format TV all together and just have everything be accessed via an on demand platform. that way you just thumb through the content until you find something you want, and you never have to worry about seeing some lame "reality" show as you flip through the channels...
@TelecomFreq,
It seems to be happening already. Ratings for the traditional networks have been in a long decline. And people are spending more of their viewing time with on-demand content. Either in TV-format DVR or Internet-format downloading.
PC
It has been moving in that direction, but not there 100% yet, but while we are talking about letting media cut back we might as well suggest to the TV networks they dont wast the time. The downside is that advertisers would not like that, and the only thing that woudl be cheap enough to produce would be reality shows.
The good ones don't go dark
Fred Goodman
6/18/2012 3:16:19 PM
I wonder if there is any relationship at all between the success of a medium and the quality of its presentation, the need if fills or its content. For news outlets I wonder if longevity has anything to do with its bias or even its outright lying. Perhaps the New Orleans paper did not fill the bill for content or perhaps its bias was too obvious.
I wonder, for example, why CNN is dying on the vine and FOX is flourishing. Could it have anything to do with the fact that FOX, a conservative outlet, features Bob Beckel a noted liberal hack and Juan Williams (ditto) while CNN and MSNBC try to get by with a "Conservative" like David Brooks who is as conservative as the President.
Further, I wonder why Rush Limbaugh is in his 25th year while Bill Press lasted 1 year in talk radio and even Bill O'Reilly couldn't make a go of it. Then there's Greta Van Susteren, a former CNN Liberal who migrated to FOX and is an excellent addition. She is honest, probing and fair. See what you think of her.
Perhaps the publisher had just squeezed all the blood he could from the writers and editors. People in new Orleans loved that paper and readership was strong.
Re: The good ones don't go dark
Fred Goodman
6/18/2012 7:40:09 PM
If I had a publication that was loved by the readers I would ask my advertisers and readers to pay more and they surely would. I certainly would not change the daily into something they for which they are likely to have less love and interest. So I think we must conclude that either the management is not knowledgable or the readership is not as much in love as you think.
Readership has declined in the past five years as population in New Orleans fell. But the residents that remain are loyal readers. In a typical week, The Times-Picayune reaches a majority of adults in all age groups and has great reach among upscale demographic groups.
5 Weekday/1 Sunday Readership
• All Adults - 75%
• Adults by Age
– Age 18-24: 67%
– Age 25-34: 57%
– Age 35-44: 71%
– Age 45-54: 82%
– Age 55+: 85%
• Upscale Demographic Groups
– $50,000 - $74,999 Household Income - 81%
– $75,000+ Household Income: 77%
– Executive/Managerial/Professional: 76%
– College Educated: 75%
– Home Owners: 78%
Over 4 Sundays, a majority of adults in all age groups are reached and coverage of upscale demographic groups is equally impressive.
4 Sunday Readership
• All Adults - 72%
• Adults by Age
– Age 18-24: 55%
– Age 25-34: 61%
– Age 35-44: 69%
– Age 45-54: 77%
– Age 55+: 82%
• Upscale Demographic Groups
– $50,000 - $74,999 Household Income - 78%
– $75,000+ Household Income: 73%
– Executive/Managerial/Professional: 72%
– College Educated: 72%
– Home Owners: 77%
Scarborough Research October 2010 – September 2011 Jefferson, Orleans, St. Tammany, St. Charles, St. John the Baptist and St. Bernard Parishes
Re: The good ones don't go dark
Fred Goodman
6/18/2012 10:07:31 PM
Great! So why not increase income by raising advertising and subscriptions? If they can't then perhaps they should cut publication to four times a week and then go out of business when that fails.
An alternative could be to ask NPR to support them, we know how well that works.
In LA the Times has faced the problem squarely by reducing the font size and the size of the page. It's gotten so bad that my cockatoo has to wear reading glasses to know where to aim.
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