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Michael Shmarak
User Rank
Blogger
Re: Professional PR Firm
Michael Shmarak   6/21/2012 12:36:17 PM
NO RATINGS
and THAT, my friend, is why we wrote this column initially--it is all about ethics and decision making.  What some people see as truth is merely opinion or how they seek to manage conflict.

PredictableChaos
User Rank
Platinum
Re: Professional PR Firm
PredictableChaos   6/21/2012 11:47:19 AM
NO RATINGS
One can tell the truth while putting things in the best light.

As an example - A fast food restaurant should provide nutritional information and have some healthy offerings. 

Still, they know the truth - most customers shouln't be eating some of their popular items three times a day because it's just not healthy.  They don't deny this, but they also don't have to emphasize the fact with their advertising spend, right?

PC

TelecomFreq
User Rank
Platinum
Re: Professional PR Firm
TelecomFreq   6/21/2012 11:25:27 AM
NO RATINGS
Its easy to say honesty is the best policy but im sure a lot of companies would enver want to be be 100% honest.

Michael Shmarak
User Rank
Blogger
Re: Re : Our Portfolios' Sorry States of Affairs
Michael Shmarak   6/21/2012 11:03:18 AM
NO RATINGS
You're not wrong at all.  Some people don't think humor fits. Witness Groupon and their Super Bowl ads.  Think they thought it was funny when they had to recant the ads with the mud on their face?

Michael Shmarak
User Rank
Blogger
Re: Professional PR Firm
Michael Shmarak   6/21/2012 11:02:29 AM
NO RATINGS
Amen,

PredictableChaos
User Rank
Platinum
Re: Professional PR Firm
PredictableChaos   6/21/2012 11:00:57 AM
NO RATINGS
Agree 100%.

Honesty is the best policy for several reasons.  One is  - being honest means you don't have to keep track of what lies you told to whom.

PC

 

Value Hiker
User Rank
Platinum
Re: Re : Our Portfolios' Sorry States of Affairs
Value Hiker   6/20/2012 3:46:51 PM
NO RATINGS
@Michael, don't get me wrong. I enjoy the humor, especially good one.  Most likely, it is my problem because i saw other people in this forum loved the comany's humorous comments

TelecomFreq
User Rank
Platinum
Re: Professional PR Firm
TelecomFreq   6/20/2012 1:56:48 PM
NO RATINGS
So, if PR is not spin, it's communication, where does the spin come from? Marketing? I want to know who to blame next time a company gives me a bad case of vertigo... LoL

ProfR
User Rank
Platinum
Re: Professional PR Firm
ProfR   6/20/2012 9:29:12 AM
NO RATINGS
Yes, this is a good way to explain what a PR firm does to help their customers.

TelecomFreq
User Rank
Platinum
Re: Professional PR Firm
TelecomFreq   6/19/2012 10:23:35 PM
NO RATINGS
Michael, Thanks for putting that out there, at the very least it gives a more clear view of the PR function, I had always thought of it as spin.

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