Thanks for all your insights Michael!
Social media can present a real challenge for businesses that sell to consumers. Mostly seems like a new way for complaints to get broadcast everywhere - including baseless complaints.
Hadn't come across the Sainsbury example and I like it. Shows how humer and humility never go out of style.
Thanks Michael!
Re : Our Portfolios' Sorry States of Affairs
yalanand
6/18/2012 11:06:40 PM
Sainsbury's has a strategy in place to respond to feedback that permeates all of its consumer functions -- good or bad.
@Michael, thanks for the post. I am really impressed with the sainsbury's responses to the customer complaints because it's always a good thing to see a company share a bit of personality and a sense of humor.
Re: Social media for B2C
yalanand
6/18/2012 11:09:02 PM
Social media can present a real challenge for businesses that sell to consumers.
@PredictableChaos, yes you are right, social media does present a real challenge but then it provides all the companies a better platform to connect with its customers. It gives all the companies a chance to solve the compalints of the customers real quick.
Re: Re : Our Portfolios' Sorry States of Affairs
Value Hiker
6/19/2012 12:46:55 AM
Personally I feel Sansbury's joke is dry, even a little sarcastic indeed. I doubt it will really win the heart of your custom with this kind of quip.
Re: Re : Our Portfolios' Sorry States of Affairs
Value Hiker
6/19/2012 12:46:56 AM
Personally I feel Sansbury's joke is dry, even a little sarcastic indeed. I doubt it will really win the heart of your custom with this kind of quip.
Re: Re : Our Portfolios' Sorry States of Affairs
yalanand
6/19/2012 7:06:49 AM
I doubt it will really win the heart of your custom with this kind of quip.
@Value Hiker, why do you think this will not help the company to win the heart customers. All that the company is doing is trying to reply to the feedbacks of its customers.
Professional PR Firm
ProfR
6/19/2012 8:16:02 AM
This also points out why many businesses use professional PR firms. It is very difficult to get your point across in the best light - especially if the news is bad. Having a professional help here may be the key to getting the message right.
Re: Professional PR Firm
TelecomFreq
6/19/2012 10:58:59 AM
I think that having a PR pro on board to take care of spin is always a good idea. Its all too often we say something then think DOH! what did I just say, that is supposed to be what PR people take care of.
Re: Re : Our Portfolios' Sorry States of Affairs
Value Hiker
6/19/2012 12:29:58 PM
If the company doesn't want to keep (maybe win more) customers, I don't know why the company want to spend money and time on the social media in the first palce.
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