Re: You gotta have some fun..
Sherry Judd
8/1/2012 5:48:12 PM
@Ashish, it is VERY cool! It is beyond cool!
I work with a wonderful organization called Big Brothers Big Sisters whose mission is "to mentor children who need caring adult role models."
When I read your post I got to thinking...wouldn't it be awesome if needy Olympic athletes could get mentoring in the "business side" of athletics--fundraising, branding, social media, etc? They do so much during their formative years to represent their countries and often forego or delay formal education.
If they could combine their unique real-world experience in business and entrepreneurship with some guidance, wouldn't that be win-win all around?
Re: Athletes unhappy about Marketing Restrictions at the Games.
back2basicz
8/1/2012 10:50:09 AM
Sherry,
The rules as they stand today are geared almost exclusively to protect the So-called "Olympic Family".
Honestly,its just a cartel;nothing more nothing less-The IOC and all respective Organizations .
None of them ever compete in the Free market for anything so the worst and most pschyopathic elements tend to rise to the top.
The latest IOC chief-Rogge claims he needs 5 star comforts to do his Job!!!
Without that he could'nt be IOC chief!!!
The whole lot of them are just that a cartel.
None of them would survive if they really had to compete in the Free-market.
And when you look at how little a Medal Winning Athlete (not competing;for them numbers are even more pathetic)gets-The Bronze Medal is worth 6 Dollars!!!
Even the So-called Gold Medal is loaded with Silver and barely any Gold in it!!!
The rest of the Money that these Organizations make from all the Sponsors go simply to maintaining the Five Star lifestyles of all IOC and respective Organizations.
In my native India we even Jailed the former Head of the Indian Olympic Association [Suresh Kalmadi]for his insane levels of Corruption!!!
They are all parasites in my opinion.Get rid of all of them.Let the Free-market reign!!!
Regards
Ashish.
Re: You gotta have some fun..
back2basicz
8/1/2012 10:36:12 AM
Sherry,
She's one Spunky Gal ain't she?
Honestly I was massively-massively impressed by her positive attitude to sorting out the Issue[Lack of visibility from Sponsors and Media].
In my native Country,India also we had an Athelete [A High Jumper ] who was unable to take Her Coach to the London Olympics because of lack of funds;but she went online;and through an NGO's support-(Non Governmental Organization) ;their immense help and massive Publicity from the media for her cause and Donations for her poured in big-time!!!
Here's her story
http://timesofindia.indiatimes.com/sports/london-olympics-2012/news/Sahana-Kumari-vaults-over-hurdle-with-NGOs-support/articleshow/15083962.cms
It was only after her campaign went online and spread like wildfire that the State stepped in and provided her with some support[Rupees 5 Lakh=$9000] ;while the rest of money came in from Individual contributors.
Its stories like this that will ensure ordinary people continue to be connected to Corporate Events like the Olympics.
The Spirit of the Olympics is supposed to be to compete against the best in your Individual Sports.
Otherwise,it will become little more than an event
"Of Olympic Family ,For the Olympic Family and By the Olympic Family"
Whatever "Olympic Family means"
Cool Stuff!!!
Ashish.
Re: Athletes unhappy about Marketing Restrictions at the Games.
Sherry Judd
8/1/2012 7:48:35 AM
@Ashish, I think you raise a really interesting point about whether there is fundamental hypocricy involved in letting sponsors market themselves at the Olympics but not the athletes themselves.
I think rather than hypocricy (my word not yours), what we have is protectionism. Not only do I think the IOC is protecting its own interests and revenue stream (not unlike the NCAA, NFL, NBA, NHL, etc.) but I think it's protecting its sponsors, who have paid millions to be "official."
I think that there is legitimate fear on the part of the official sponsors that other sponsors (the ones who sponsor the athletes) would in essence, be given a cheaper, "back door" way into Olympic advertising through their sponsored athletes.
But the Business Insider article you cited mentioned the statistic that only 2% of Olympic athletes even HAVE a sponsor! It seems draconian for them to be restricted from marketing themselves during the Olympics.
Overall, I think the rules could be crafted to provide a compromise--let athletes market themselves but not their sponsor's products.
What do people think? Is protectionism justified to preserve some marketing "dignity" around the Olympics, or should capitalism reign and the gold, silver, bronze--and GREEN follow?
Re: You gotta have some fun..
Sherry Judd
8/1/2012 7:34:13 AM
@back2basicz--
Ashish--
I agree that Kara Patterson is really a fun athlete to watch, and she seems to be a genuine role model, both as a person and a marketing case study. Gives me hope!
For a 22-year old professional javelin thrower, she is working every angle, and I mean that as a compliment. She has a sponsor, the athletic shoe company, Asics (OTCOTHER: ASCFF), a blog, a Twitter feed, and a website on the way. Oh, yes and a Paypal link on her blog for donations... All this, despite the fact that the Olympic qualifying for women's javelin doesn't even happen until August 7th!
The blog is clearly professionally done, but I think she (or whomever ghost writes it for her) does a great job of letting her personality come through. In this world of athlete as entrepreneur, she's a great example of the way social media can both level the playing field and create brands, and I thank you for pointing it out.
Athletes unhappy about Marketing Restrictions at the Games.
back2basicz
7/31/2012 8:19:13 PM
Now this is really something to be upset about(IMHO)
http://www.businessinsider.com/olympians-are-speaking-out-against-the-restrictive-marketing-rules-2012-7
I dont think anyone really cares much whether or not McDonalds plays fair,but Athletes many of whom get very little time to earn their money;deserve all the success they get.
These restrictions are a way to stope them form earning as much as they possibly could.
Not good news,especially for some of the less popular Athletes.
Re: Let the Memes Begin!
back2basicz
7/31/2012 7:54:55 PM
Street,
Its an awesome-awesome Video!
They are having so much Fun!!!Who would know that these guys are all Gold Medal winning Olympians???
Thanks for sharing!
I doubt u will see many better ones through the Olympics.
Brought back many great memories of School...
Ashish.
You gotta have some fun..
back2basicz
7/31/2012 7:45:16 PM
Sherry,
So what if those Athletes wanna have some fun at the Games.
they have so much pressure(competitive) to perform and succeed at the highest level;so they have to let it off some way.
Also,with the kind of Testosterone that these atheletes pack in,I am not really surprised by whatever happens there at the Games.
Ashish.
I am most amazed by the level of Social Media usage by Athletes today.
back2basicz
7/31/2012 6:57:24 PM
Guys,
I am most impressed by this lady-Kara Patterson.
http://www.bbc.co.uk/news/magazine-19054043
She Tweets,Facebooks and Writes her own Blog to promote her sport.
And shes an Olympian!!!
Very,very impressive.
Ashish.
Re: Let the Games Begin!
TelecomFreq
7/30/2012 4:51:16 PM
I think it has more to do with the type of brand they want to protect or build.
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