Stronger, Faster...Nastier
Sherry Judd
8/12/2012 8:34:55 AM
Olympic Winners...and Whiners
Street Smart
8/11/2012 11:16:16 AM
Thought this New York Times article entitled "And the Olympic Gold for Whining Goes to..." was pretty funny and wanted to share it with all of you as the Olympics wrap up. Seems that some countries are traumatized! Outraged! Psychologically damaged! by their poor Olympic performances...and blaming anyone who'll listen!
See who YOU think deserves the gold, silver and bronze for SORE LOSER!
It's official! Nike (NYSE-NKE), which is NOT an Olympic sponsor, is winning the hearts and minds of America with its moving ad featuring a real-life, overweight pre-teen, Nathan Sorrell running down a country road.
It is one of the most moving commercials that I, personally, can ever remember and I'm not alone. My son, a 26-year old, extremely fit member of law enforcement, was literally moved to tears watching it.
Read this article (which contains the video) and judge for yourself!
Re: Athletes unhappy about Marketing Restrictions at the Games.
back2basicz
8/8/2012 3:11:47 PM
Mln,
I don't think so.
FIFA has more to lose than to Gain by allowing their Senior Level Teams in the Olympics.
Siimply because it involves dilution of an existing Top-notch,World-Class Brand-THE WORLD CUP.
I remember sitting up at night or waking up super-early just to watch the FIFA World Cup;just because it comes only once every 4 years.
If you allow the same thing at the Olympics then the value of the World Cup falls.
Right now,countries get to experiment with their Youngsters at the Olympics before the Main Event-THE FIFA WORLD CUP;I don't think FIFA would want to change that.
It would be beyond stupid(on FIFA's part).
Regards
Ashish.
Re: You gotta have some fun..
back2basicz
8/8/2012 3:05:49 PM
Sherry,
I agree.
Only question who would do the mentoring(on The Business side) and Why?
More Successful Businessmen are all Time-strapped;but sure they could do something like set up a networks of Videos,Blogs,etc where they give advice and with their Emails at the end...
So.if somebody has a query they could ask them.
Just find the traditional One on One Mentoring Concept we had back in the Good Old Days;won't work today.
Its too much sink or swim today.
Regards
Ashish.
Re: Athletes unhappy about Marketing Restrictions at the Games.
mInvestor
8/7/2012 11:22:50 PM
I don't see the FIFA allow a full pro participation into Olympica game any time soon. They are in competition mood, not in coorperation mode yet. Both of them want to be the No 1 game. So, I'd say 10 years from now.
Re: Athletes unhappy about Marketing Restrictions at the Games.
Sherry Judd
8/7/2012 10:03:40 AM
Now, THAT would be a business opportunity, @minvestor! But beyond the dollars and cents of letting soccer (aka football) pros participate in the Olympics, I think it makes dollars and sense...in the sense of merging the Olympics with the hearts and minds of fans the world over.
It really has worked for tennis. Serena Williams won what has now been dubbled a Golden Slam, meaning a Grand Slam (US Open, French Open, Wimbledon and Australian Open) plus the Olympic Gold Medal.
What's your prediction about when FIFA will wake up and smell the profits? 2016?
Re: Athletes unhappy about Marketing Restrictions at the Games.
mInvestor
8/6/2012 3:34:28 PM
Yes, the US basketball fream team's participation signaled a big change to Olympic games. The next thing we will watch would be FIFA full open to let all professional to participate into it.
Re: Athletes unhappy about Marketing Restrictions at the Games.
Sherry Judd
8/6/2012 9:22:35 AM
@minvestor, you are absolutely right that the Olympic landscape changed a great deal in 1984, when Los Angeles hosted the games. Under organizer, Peter Ueberroth, LA kept costs down by using mostly existing venues, which set a precedent for factoring profitability (or at least a host city's not losing its financial shirt) into the equation.
Following the US boycott of the 1980 Moscow Olympics, the 1984 games were also wildly successful for the US since the Eastern bloc countries returned the boycott favor and sat out the LA summer games.
An even bigger turning point might have been 1992 in Barcelona. The Soviet Union had fallen and all of the world's athletes were represented. Restrictions on amateur vs. professional were radically eased, as evidenced by the participation of the US Basketball "Dream Team."
Today, with an emphasis on profitability, combined with professional athletes and the disappearance of the built-in villian of the US vs. USSR story line, the Olympics are very, very different.
I can see advantages to both--less hypocricy but less drama. It's a coin toss!
Re: Athletes unhappy about Marketing Restrictions at the Games.
mInvestor
8/5/2012 7:17:13 PM
Sherry,
Thank you for this great article, and you raised several challenging questions about current Olympic events.
I'd think the current Olympic events/organization and its financical system is quite complicated. It depends on all those great athletes to perform well to promote Olympic spirits, and it also needs all those sponsors (Officical or not) to pay billions of dollars so the event can be held successfully. Of course we also need audiences to watch the games.
The 1984 Olympica game held in US changed the the event dramatically. From then on, the game is much more profitable for both athletes and organizer. Is this change a good one or bad one, only time can tell the result. But certainly the capitalism has more say in this event. That is for sure.
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